It amazes me how many unnecessary ingredients go into most makeup lines out there. I feel most cosmetic & skincare products are cut with a lot of fillers that water them down, not to mention the added chemicals, dyes and parabens, fragrances & petroleum/mineral oils. This is why I pride myself on potent potions with nothing but pure & simple organic ingredients. I would say most of my customers have sensitive skin and are so relieved when they discover serpentspiral products. I also pride myself on organic glam! Healthy doesn't have to mean boring! I want to give women and teens a healthy yet glamorous alternative to the toxic trends. Here is a link to an article of the 10 MAJOR OFFENDERS: Toxic Ingredients in Cosmetics.